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The website bdfc.org states the following, "Division Of BOMBAY DIAMOND FINANCE CORPORATION." We viewed that the webpage also stated " Get your LAP quote in just seconds." It also said " BDFC offer Loan with security for Businessmen. A debt-based funding arrangement that a business can set up through BDFC. If you have a plot of land in mind or you want to purchase a land on which you wish to build your own home. The numbers here are indicative and do not include processing fees." The header had Mortgage Loan as the highest ranking search term. This keyword is followed by Money lender, Long Term Loan, and Private Financer which isn't as urgent as Mortgage Loan. The other words they used was Loan provider. Easy Finance is included but might not be understood by search parsers.